How to Be a Successful Sales Manager

How to Be a Successful Sales ManagerHow to Be a Successful Sales ManagerA sale manager is the person responsible for leading and coaching a kollektiv of ausverkaufpeople. A sales managers tasks often include assigning sales territories, setting quotas, beratung the members of herbeibei sales team, assigning sales training, building a sales plan, and hiring and firing salespeople. In large companies, sales quotas and plans are usually set at the executive level, and a managers main responsibility is to see to it that her salespeople meet those quotas and uphold any policies passed down from above. Some sales managers were managers from other departments who transferred to sales, but the majority are top-tier salespeople who were promoted to a management position. Because these former salespeople have little or no management training or experience, their main challenge is allowing their sales team to do the selling and limiting themselves to offering whatever guidance the salespeople n eed. Avoid Micromanagement Because a sales managers compensation is tied to how many sales her team makes, shes highly motivated to get her salespeople producing. It often leads to a scenario where she micromanages her sales team, hanging over their shoulders and constantly asking for updates. Its especially common with former star salespeople, who tend to want to feel in control of every situation particularly where their own salary is involved. Unfortunately, salespeople tend to be independent and self-motivated and dont work well in this kind of environment. As a result, their performance will suffer, leading to a vicious cycle where the sales manager becomes more and more frantic as her team fails to meet their quota. So sales management is a balancing act between providing guidance and direction without taking this to extremes. Learn Human Resources Skills Sales managers who are responsible for hiring and firing members of their sales team must learn some human resourc es skills. If a sales manager doesnt know how to critically review a resume, ask probing questions in the interview, or catch any red flags during the process, she will probably end up hiring salespeople who look good on paper but fail to produce. Firing an employee is never easy, but a sales manager must know when one of her salespeople simply isnt working out either because he isnt a good fit for the company, or because he isnt a good fit for a sales position at all. Knowing how to get her team motivated is a critical part of sales management. A smart sales manager has several tools in her arsenal, ranging from silly prizes like paper crowns to major monetary rewards for big producers. She must also know how to motivate a poor producer into getting back on track. And she must recognize when the problem is not a lack of motivation but something more basic, such as the lack of a specific sales skill. Understand the Big Picture Sales managers must also understand the big picture . In all but the smallest companies, sales managers are at the middle management level of responsibility. They supervise a sales team but are supervised themselves by a higher-level manager, often at the executive level. When a sales managers team performs well, her supervisor will often give her credit. But if a sales managers team fails to meet their quota, that executive will expect her to provide a solution. Have Excellent Communication Skills A sales manager must have excellent communication skills to succeed. She must be able to understand the sales plan and explain it clearly to her sales teams. She must also be able to understand her salespeoples needs and communicate those needs to the executive level. If a problem such as an unrealistic quota arises, she must be able to go to bat for her salespeople with upper management and get the situation resolved. When her salespeople do well, she must show them that their hard work is appreciated, and when they falter she must un cover the reason and fix it.